Overview Book map Friction Latency Recency RF Scorer LifeCycle Grid Hurdle Rate Campaign ROI Relative LTV Playbooks
Latency Metric Toolkit · Ch 6–9

Trip Wire Builder

Latency = average time between repeating events. When a customer exceeds the norm, friction is rising. That’s the wire.

Blended averages hide segment truth — split wires when lines differ (book hardware vs software lesson).